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How to boost your business with online content

With the Internet, reaching potential customers has become easier than ever before. Search engines, social media, podcasts and video gives your company access to a massive market of consumers.


One of the best long-term methods to reach that market is through publishing content online. Content published online builds your company's authority, brand awareness, and sales.


By reaching communities through content, your business can create brand advocates who will purchase your products for years, as well as recommend your products to their friends and family. They might learn from your blog or social media content, share your products to their followers, or make a purchase when you announce a new product line.


Content can be posted on your website or repurposed across platforms. It can be sent directly to your audience's email inboxes. If they subscribe to your podcast, they can receive notifications every time you release a new episode.


Content helps your business get:


?     Increased exposure

?     Stronger brand awareness

?     Visibility and authority


Content is the versatile engine to run the online marketing of your business.


Here's what you need to know when publishing content online:


  1. Lead with value. Giving value (free information, advice, tips) builds the credibility of your business and keeps your company at the front of consumer's minds.

  2. Map the customer journey. Content marketing is storytelling that brings customers through different stages:


?     Awareness. This is the stage when potential customers learn about you and your business. Lead customers from this "Awareness" stage to the next stage with a call-to-action to subscribe to your newsletter.  At this stage, the content can be:

?     Tutorial (from search like Google or Pinterest)

?     Viral post (something people will share or retweet)

?     Expert content or analysis reports

?     Consideration. At this stage, potential customers already know about you and would consider buying from you. They are already in your circle. Content can be half educational and half promotional. You'll reach customers at this stage via content such as newsletters, case studies, and podcasts.

?     Decision. At the decision stage, customers trust your business and are considering making a purchase from you. Content here isn't to educate or build brand awareness. It's to address the benefits of your products or services. At this stage, the call-to-action leads the customer to either make a purchase or start a free trial.

  1. Create a strategy. A strategy is essential to ensuring your team reaches your goals.

?     What is your goal when publishing content?

?     What is the monetization plan?

?     How are you going to achieve your goals?

?     For every platform, set an audience intent. Does your audience look at Pinterest for inspiration? Instagram for tutorials?

  1. Interact with your community. Use content as a way to interact with and engage your community! Make them feel like they are part of something
    Create content that gets them involved with what you stand for. Post community-generated content.

  2. Become a category leader. You can also use content to distinguish your business in your industry. How is your business different from the rest, and how can you create content that reflects that?

  3. Have a brand style guide that covers brand voice and tone. A brand style guide ensures that your team stays consistent when you publish. It can also be a frame of reference when you're thinking about content ideas to publish.


When you are educational and helpful, customers move through the customer journey. When you go beyond publishing content about your products, customers start to see you as a part of their everyday lives beyond your products or services.


Social media gives us free access to a massive market. Through shareable content, you can build a timeless brand awareness that goes beyond the products you sell today.

There are many highly valued and unusual or unexpected benefits to running your own business. They rarely get mentioned, but they are always there.

Many entrepreneurs will tell you that sometimes these hidden benefits are worth more than the business itself.

One of the most valuable, but also most unexpected benefits are the deep, lifelong friendships that can be forged and experienced with people of a like mind that you get to meet through your business, sometimes in the most unexpected circumstances.

If you use the internet, you're likely to initiate several deep, meaningful relationships with some incredible people, many of which might well be half a world away. In fact, many of these kinds of relationships will be created, nurtured and sustained without ever meeting that person face-to-face.

Strange as it may seem to the uninitiated, deep purposeful relationships can be forged with just email, text, telephone, and video conferencing technology. These are not just relationships held together with common business interests. It goes much deeper than that.

Ask anyone who has been in any kind of business for any length of time if they've ever met anyone of substance, of character, who has subsequently become a lifelong friend, and then listen. You'll be surprised how common it is, and how valuable those friendships are to the people concerned.

One of the coolest things you can create together with these kinds of people is a Mastermind Group.

This is where a small group of like-minded individuals meet on a regular basis and discuss their own issues of the day. They use the collective wisdom of the group to resolve issues, create philosophies, and discuss strategies.

Everyone in the group benefits in one way or another and the camaraderie created has a phenomenal power to it. You can learn so much, so quickly, with your own Mastermind Group. Everyone in any kind of business can benefit by being in one.

Studies have shown that frequent engagement, discussions, and participation with fellow entrepreneurs can accelerate your progress dramatically.

That's why Mastermind Groups are so popular. You can tap directly into the collective wisdom of the group to resolve any issue or create new ideas.

A Mastermind Group will also bring you all kinds of new perspectives and philosophies, some of which you may choose to adopt as your own. These alone can change every aspect of your life completely.

A mastermind group brings you new ideas for clear and effective decision making, idea exploration and development, marketing initiatives, and business strategies. These kinds of exercises and activities will cause you to think differently, work differently, and BE different.




Then, there are the more tangible types of personal growth that will undoubtedly change your life for the better. Your ability to start conversations with people you meet in absolutely any circumstance and from any walk of life grows when you have your own business.


You might even, one day, surprise yourself by enjoying talking to groups of people as a Speaker. Because most people cannot imagine this being an enjoyable activity, they're often shocked to find out how much they do enjoy it, given the right topic, the right people, and the right circumstances. And all without any formal training at all.


The common denominator in all these things is CONFIDENCE. Having an abundance of confidence is probably the greatest asset you can have if you want to live a prosperous, joyful, stress-free life.


Confidence is another one of those things that money just cannot buy. You can only acquire it from doing. So, in order to build your confidence, you simply have to practice whatever it is you would like to get good at.


For example, the only way to get good at swimming is to swim. But there is a world of difference between swimming the 22-mile English Channel and swimming in a pool. There's also a world of difference between swimming in a modest pool in your backyard and a full-sized pool in the Olympics!


But the strategy is always the same. Start from where you are and practice.

Everything is doable given the right perspective and support.


So, if you want to get really good at business, you first have to have a business. No amount of video or classroom training can substitute for the real thing.


Then, you must fully engage yourself in that business daily until you fully understand all the principles and elements of it. THEN your confidence will begin to grow until you are not phased, distracted, side-tracked, or knocked off course by anything that happens in that business.


DO It!


The same is true for decision making, organizing, planning, setting goals, and so on. You just have to DO IT! If you do it often, if you learn to do it well.


In due course, you will master every aspect of owning and running a business, and at that point business strategy will cease to become something you do. It will become an integral part of who you are and any sense of 'work' will then leave you permanently.


You will instinctively know what to do, what to say, and how to get things done. YOU will become your businesses' most powerful asset.


You will then be able to show up anywhere in the world and get things going simply from what you have learned and who you are.


It has been said many times that we become the average of the 5 people we spend the most time with. If you're thinking of starting a business, this might be a good time to ponder what that means to you in your life.

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Te Atatu South
Auckland, New Zealand

Phone: 021 374 007
Email: info@nztaxation.nz

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